Academic Research on Mercalli Scale   The 17 August 1991 Honeydew earthquake, North Coast California: a case for revising the ModifiedMercalli scalein sparsely populated areas, Dengler, L., & McPherson, R. (1993). The 17 August 1991 Honeydew earthquake, North Coast California: a case for revising the Modified Mercalli scale in sparsely populated areas.Bulletin of the Seismological Society of America,83(4), 1081-1094. This study presents an isoseismal map of the 17 August 1991 (M_s= 6.2) Honeydew earthquake and proposed modifications of the 1931 Modified Mercalli scale of Wood and Neumann to accurately estimate peak intensities for this earthquake and others in similar rural settings. Modifications introduced de-emphasize reliance on damage to masonry construction in assigning intensities and attempt to bring physical phenomena such as rockfall, landsliding, tree and limb fall, and water changes in line with the damage indicators. The ModifiedMercalli scaleof earthquake intensity and its use in New Zealand, Eiby, G. A. (1966). The Modified Mercalli scale of earthquake intensity and its use in New Zealand.New Zealand journal of geology and geophysics,9(1-2), 122-129. In this paper, the nature and use of the Modified Mercalli intensity scale is explained, and the degrees of the scale redefined in terms capable of direct application in New Zealand. The Modified Mercalli earthquake intensity scale-Revisions arising from recent studies of New Zealand earthquakes, Dowrick, D. J. (1996). The Modified Mercalli earthquake intensity scale-Revisions arising from recent studies of New Zealand earthquakes.BULLETIN-NEW ZEALAND NATIONAL SOCIETY FOR EARTHQUAKE ENGINEERING,29, 92-106. The 1992 New Zealand version of the Modified Mercalli (MM) intensity scale, was the result of a major multi-disciplinary review, and comments were invited. This paper results from considerable use of the 1992 scale in recent studies of twenty two New Zealand earthquakes including two of magnitude MS7.8, and insights into the scale gained from studies of the well-documented MW6.6 1987 Edgecumbe earthquake. Discussions of the influence of ground conditions at high intensities, and on definitions of the key terms "partial collapse", "collapse" and "destroyed", are included. The Modified Mercalli intensity scalerevisions arising from New Zealand experience, Dowrick, D. J., Hancox, G. T., Perrin, N. D., & Dellow, G. D. (2008). The Modified Mercalli intensity scalerevisions arising from New Zealand experience.Bulletin of the New Zealand Society for Earthquake Engineering,41(3), 193-205. Modified Mercalli (MM) scale, Comerci, V. (2013). Modified Mercalli (MM) scale. InEncyclopedia of Natural Hazards(pp. 683-686). Springer, Dordrecht. The Intensity Evaluation of Technological Change: theMercalli scalefor innovations, Mario, C. (2002).The Intensity Evaluation of Technological Change: the Mercalli scale for innovations(No. 200201). Institute for Economic Research on Firms and Growth-Moncalieri (TO) ITALY-NOW-Research Institute on Sustainable Economic Growth-Moncalieri (TO) ITALY. The purpose of this paper, after accurate description of the taxonomies of the innovation available in economic literature, is to evaluate technological change on the basis of the effects provoked by the innovative waves on consumers, firms and markets. Seismic risk in Italy for earthquakes of intensity IX (Mercalli scale), Iaccarino, E. (1976). Seismic risk in Italy for earthquakes of intensity IX (Mercalli scale).Tectonophysics,30(3-4), 261-267. In this report the yearly probability of an earthquake of intensity IX (Mercalli scale) in any area in Italy and the error at 95% of confidence have been evaluated; for the purposes of this evaluation, Italy has been divided into small areas separated by a distance of 3' both in latitude and in longitude. Early Tracking of People's Reaction in Twitter for Fast Reporting of Damages in theMercalli Scale, Mendoza, M., Poblete, B., & Valderrama, I. (2018, July). Early Tracking of Peoples Reaction in Twitter for Fast Reporting of Damages in the Mercalli Scale. InInternational Conference on Social Computing and Social Media(pp. 247-257). Springer, Cham. This paper explores the use of the Modified Mercalli Intensity Scale, and focuses on the time required for this scale to fully come up with a valid result. Th paper introduces the concept of Reinforced Mercalli support that combines Mercalli point estimates with social support, allowing to discard social unsupported estimates. Quantifying the Effects of Earthquakes and the Effects of Chilies-The Modified Mercalli Intensity Scale and the Modified Belly Intensity Scale Compared, Elders, W. A. (1989). Quantifying the Effects of Earthquakes and the Effects of Chilies-The Modified Mercalli Intensity Scale and the Modified Belly Intensity Scale Compared.Journal of Geological Education,37(5), 343-345. The purpose of this communication is twofold: to amplify the current confusion concerning earthquake intensity scales used by geologists and to suggest that this concept can also be applied to gastroenterology. ModifiedMercalliintensityscaleof 1931, Wood, H. O., & Neumann, F. (1931). Modified Mercalli intensity scale of 1931.Bulletin of the Seismological Society of America,21(4), 277-283. Attenuation of modifiedMercalliintensity with distance from the epicenter, Howell Jr, B. F., & Schultz, T. R. (1975). Attenuation of modified Mercalli intensity with distance from the epicenter.Bulletin of the Seismological Society of America,65(3), 651-665. In this paper, thirteen simple formulas describing the attenuation of Modified Mercalli (MM) intensity are compared to determine which best predicts observed values in North America.