# What Makes Good Market Segments?

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All right so as marketers we often

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segment the market into

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different groups or segments. So what

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makes

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good market segments? Well there's a lot

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of judgment involved by the

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on the part of the marketer as to how to

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break up the market but what makes

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good market segments is when the members

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in that segment

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or the consumers in that segment are

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similar to each other they have to have

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something in common oftentimes it's the

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same need that they're trying to meet

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but also there'll be other

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characteristics that they could have in

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common

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so members of good market segments are

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similar to each other

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and at the same time those members or

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those consumers

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are going to be somehow different from

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people that are not in that market

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segment

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so they have to be the same as each

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other but different

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from others and then next a good market

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segment

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will be large enough to be profitable

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now this

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depends a lot on what the product is or

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what the services that we provide

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as to how many people we need in order

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to be profitable

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but whatever that number is that magic

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number for our product or service a good

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segment needs to be large enough

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to to meet that benchmark of being

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profitable.

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Lastly, for a market segment to be good

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or really to be viable

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for us for us to be able to make use of

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that market segment

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we really need to be able to identify

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who's in the market segment and who's

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not

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and then we lastly need to be able to

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reach those people

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whether by communication and promotion

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or for the simple fact of we need to be

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able to get product

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to them. If we can't do those things then

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obviously that market segment is not

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very useful to us

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but if we have groups of consumers that

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are the same as each other

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and different from other people and that

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there are enough

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consumers in that group or segment for

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us to make a profit

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and we can reach those people in that

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segment,

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that should be a good market segment.