# What is Cross-Selling?

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All right. So with salespeople there are

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a lot of things that

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need to be done or that they need to do

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in order to be effective,

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but the most effective sales people are

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really good at something called

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cross selling. So what is cross selling?

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Cross selling is when

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a sales person or or anybody really

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suggests

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what we call complementary goods or

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services for customers

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in order to increase sales. A key example

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that we probably are all familiar

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with is when you go and you order a

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hamburger or you're getting some fast

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food

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and the the cashier or the clerk

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says would you like fries with that

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that's a really simple example of

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cross-selling

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because you were there to buy a

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hamburger or whatever it might be

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and now they've offered you something

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that goes well with

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the item that you already plan to

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purchase, if they don't ask that you may

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order the fries anyway

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but you also might not you might not

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um you might not realize that those are

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good

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options you know most of us know that

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hamburgers and fries go together but if

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of other products a lot of times

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customers don't know what's available

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that's when the salesperson needs to

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engage in cross-selling

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to help them understand what's available

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and

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to kind of encourage them to buy more,

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so that's what cross-selling is all

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profitability

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it takes somebody who's already a

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customer and finds a way to help them

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and this can be really helpful in the

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situation where we're promoting new

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products

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because again a lot of times customers

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don't know about new products don't know

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that we now

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offer them so if we don't cross-sell

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but if we tell them about it and suggest

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to them that it goes well with

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there's a greater chance that they'll

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which again would increase customer

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profitability,

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so that's the key to cross selling is

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taking existing customers

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and helping them along the road of

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buying other things that they might not

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have otherwise bought.

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This is a key to being a successful and

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effective

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salesperson, among other things that we

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do

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cross-selling really helps salespeople

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succeed and really helps the

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organization to increase

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profits.