Tie-In Marketing - Explained
What is Tie-In Marketing?
Written by Jason Gordon
Updated at May 4th, 2022
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Table of Contents
What is Tie-in Marketing?Why Does Tie-In Marketing Work?Examples of Tie-In Marketing?What is Tie-in Marketing?
Tie-in Marketing is an Advertising technique where a company seeks to associate or “tie-in” the company and its products or services with whatever is top-of-mind or "hot" in the collective consciousness of the potential consumer at that moment.
Why Does Tie-In Marketing Work?
Tie-in marketing can create instant differentiation, attracts media attention, creates awareness, generates referrals and word-of-mouth, and builds community and market relationships and lets your firm or product join the conversation your potential customers are already having.
Examples of Tie-In Marketing?
Examples of this tie-in marketing include:
- Companies/Products and Sports
- Companies/Products and Celebrities
- Companies/Products and Global Causes
- Companies/Products and Seasons or holidays
- Companies/Products and Cultural Trends