Brand Recognition - Definition
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Brand Recognition DefinitionBrand recognition refers to the magnitude at which a product or service can be instantly identified by the consumers using its attributes. These attributes include the products logo, slogans, colors packaging, tag line, and its advertising strategy. Brand recognition is also known as an aided brand. It is rendered successful when the consumers can name the brand without necessarily telling them which company it is from.
A Little More on What is Brand RecognitionIf brand recognition is correctly done, the general public should be able to recognize your product without even mentioning its name. The ultimate goal of brand recognition is to make the brand to be recognized without someone using so much effort. Brand recognition may oblige consumers to have prior knowledge of the product. To keep building the recognition, the company should aim to be consistent in the visual and auditory experience they provide to the consumers. The brand managers should focus on using advertising methods that are frequent, tactful, consistent, and able to reach many consumers. Using the right social media platforms is also a good way to build brand recognition. Generally, brand recognition may sometimes be confused with brand awareness, which basically means the customer just knows that brand exists. Brand recognition can develop from either a positive association of the product or negative memories. The negative feedback can make the brand product not to be adopted or preferred by clients. But in order to gain popularity, the manager should bring in brand equity.
Examples of brand recognitionTake an example of Apple, the largest manufacturer which is known worldwide. The brand, symbolized by an apple fruit, can literally be identified by anyone, just by looking at it. Another example of brand recognition by use of slogans includes Just Do It from Nike and Wheres the beef from Wendys fast foods.
Ways to boost brand recognitionThe end game of marketing is to stand out as a brand and be known by the general public. The following are a few ways you can make sure that consumers have eyes and ears for your brand only.
- Offer excellent customer service
- Always strive to keep your name on top
- Give the customer value for their money
- Blog about your brand products
- Make sure to use the same logos in all marketing resources
- Always be unique
- Host a group on Facebook
Advantages of brand recognition
- The customer will always prefer your companys product to any other being offered in the market.
- Brand recognition makes your clients trust you fully.
- It builds loyalty among your customers if you remain consistent.
- Brand recognition will make the product to be more visible to the general public.
- It helps you as a company to stay in touch with your consumers on a real-time basis.
- Brand recognition ensures that your company gets deserving attention.