by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Social Responsibility in Marketing? Social responsibility for an organization generally regards making decisions and carrying on operations in a manner that creates a positive impact or minimizes the negative impact upon society at large. Creating a positive...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is the Role of Ethics in Marketing? Ethics in marketing simply means doing the right thing when making marketing decisions or taking marketing actions. What is right is generally determined by what the marketer feels or understands as consistent with personal...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Why are Customer Relationships Important in Marketing? Marketing is all about creating relationships. With that being stated, what do we mean by a relationship in the context of marketing. Generally, we mean a connection between two or more individuals/entities based...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is the Marketing Concept?Well the marketing concept is the dominant philosophy of marketing. The concept says that as a company we should have what’s called a market orientation.What is Market Orientation? Market orientation means that everything that we do...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How does Marketing Change Over Time? Trading The initial focus of marketing was on trading. That it, it was focused simply upon the exchange of value. How doe you consummate the trade of value between two individuals? It was highly procedural in nature.ProductionThen...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How does Marketing Affect the Economy?Marketing decisions affect how resources are allocated or distributed throughout the system. That is, it determines who has access to and can obtain resources. Decisions, such as product development, pricing, promotion, affect the...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are the Tasks of Marketing?The tasks of marketing are the individual, small-level jobs that the marketing department or individual marketers do. This includes the: buying and selling, informing the public about the product, facilitating the exchange of value...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Why is Marketing Important?Marketing is important for the following reasons: Providing for Societies Needs Allowing businesses to Operate Facilitating the Sharing of Information Helping Us Get Jobs Related Topics What is Marketing? Role of Marketing in the...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is the Purpose of Marketing? The point of marketing is to create value for the company, it’s customers, and society. Related Topics What is Marketing? Role of Marketing in the Organization Role of Marketing in Society Micro and Macro Marketing Why Does...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Macro-Marketing? Macro marketing is the perspective of marketing as a societal system of resource allocation,. In other words, it’s a way of thinking about marketing as a driver of the economy. So, if you’re thinking in terms of macro-marketing or...
