by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How do Marketers Collect Data? As discussed in prior articles, marketers make decisions based upon data. Data might common in two forms: primary data (data that we collect) and secondary data (data that is available without having to be collected by us).So, how do we...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How Data Used in Marketing Research? Often, Marketers use what’s called secondary data (data that’s already available or on hand). This can be internet information. We can look at company records (such as sales records and all sorts of other data...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is as Marketing Dashboard?A marketing dashboard is a tool useful for making decisions and for seeing the impact of those decisions. The marketing dashboard is just a digital console that reports and visually represents marketing data, including things like key...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are Marketing Models? Marketing models are just computer generated estimates of what would happen if we changed this variable or that variable (such as our price or features of our product) or how we promote or any aspect of our marketing mix on what resulting...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Decision Support System?Decision support systems are designed to help individuals analyze large amounts of data to make informed decisions. The systems are just computer systems designed to store and analyze data relevant to organizational decision making....
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Marketing Information System? A marketing information system is a decision-making tool. More specifically, it is a computer system that’s designed to collect store analyze and distribute marketing data that helps us to understand what’s really...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is the Right Marketing Strategy?There are several common approaches to choosing the best marketing strategy, including Prior Experience and Research Data. Employing research data requires expertise in collecting, analyzing, and interpreting the right type of...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Marketing Program? The marketing program is a way of thinking of the full scale of our marketing activity for the entire company. This gets broken down by our individual product or product families.Sometimes, we have products that group together and and they...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What do Marketing Managers Do? Marketing managers generally are responsible for the following: Planning (marketing strategy and activities), Implementing those plans (Operational Activities), and Monitoring or controlling the performance of those plans (Checking...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Sustainability in Marketing?Sustainability is simply the effort to reduce the negative impact on the environment. It involves the use resources in the process of making and distributing our products. What is the Triple Bottom Line? One framework of...
