by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Indirect Distribution? An indirect channel moves products from the manufacturer through various intermediaries for delivery to the consumer. These intermediaries include: third parties, like warehouses, wholesalers, and retailers.Why is Indirect...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are the Types of Product in Marketing?All right so as marketers, we think very carefully about our product that we’re going to offer. One way that we can differentiate between products is between goods and services. Whatever product we offer though another...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Why International Marketing Research is Difficult?Notable difficulties in International Marketing include: Customer Understanding Language Issues Technical issues Cultural Issues Each of these is discussed below. Customer Understanding In particular trying to...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What Distorts the Results of Marketing Research?Missteps that can distort the result of marketing research include: Sampling Error Question Wording Poor Quality Data Data Validity Researcher Bias Each of these is discussed below. Sampling ErrorWhen we study a sample...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How are Statistics Used in Marketing? When making important decisions, we generally rely on data or relevant information to guide our decisions. Important in this process are statistics. Statistics are simply estimates that are based on the analysis of numerical...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Experimental Research in Marketing? Experimental research is a scientific process of testing our hypotheses by controlling, manipulating, and measuring a set of variables.Our hypotheses are really just our ideas about how things work or why people do...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Ethnography? A challenge for marketers is understanding consumers and our customers. One research method that we have is ethnography. Ethnography is immersing oneself in the culture or lifestyle of others in order to understand how they behave and live. For...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Web Tracking? People’s online behavior is a really valuable source of information for marketers. We tracking is a method of tracking that behavior. Web tracking is just collecting and storing the online activity of individuals in order to better...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are Scanner Data? Scanner panel data are just data that are recorded through checkout scanners that track purchases of the panel participants. So the panel is made up of different consumers who agree to have their purchase behavior tracked. When they check out at...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is a Focus Group?A focus group is an effective manner to get data or information to guide our decision making. Often, direct information from consumers is the best way to collect necessary data. Focus groups are just groups of consumers who are interviewed...
