by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are Ethics? Ethics are moral guidelines that indicate which behaviors are right and wrong. Ironically, it’s not always easy to tell what is right and what is wrong. There are several reasons for this:Law & Ethics – One is that ethics are different...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Social Listening? People increasingly use social media as a source of learning about products and brands. Organizations try to keep up with what all is being said or written on social media. Social listening is technically tracking mentions of an organization...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Influencer Marketing?Influencer marketing is a way of marketing that focuses on influential people instead of a targeted market using social media. It recognizes people who have influence over prospective customers and adjusts marketing actions around those...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How Can we Manage Publicity?Common methods of controlling publicity include: Press Releases – A press release is used to notify the media when we have a new product coming out or some major event or happening that we want to distribute to the world. Sponsorships...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are the Benefits of Publicity? Publicity is beneficial for the following reasons: Cost – (Usually) There’s no cost to publicity. Compare this with advertising campaigns that may entail extensive costs. Influential – Often, publicity is more...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Is there Bad Publicity?When it comes to publicity there’s an old saying, “there’s no such thing as bad publicity”. But, that’s an old way of thinking about marketing in general. The thought springs from the idea that awareness of a...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Consultative Selling?Consultative selling is an approach to sales based on seeking input from the customer to develop solutions to specific problems. Basically, it means asking the customer what they think about a product that is designed to address a...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How are Salespeople Compensated?Companies generally employ any number of methods for compensating their salespeople. Some of the most common methods of salesperson compensation include: Salary – Providing a salary as the total compensation paid to a salesperson...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How has Technology Affected Personal Selling?Technology has changed the landscape of marketing and selling. Some of the major ways in which technology has affected personal selling include: Automated Customer Service Automatic Re-Orders Data Collection/Relationship...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What should you do and not do as a Salesperson? The primary things that you should do as a salesperson include: Know your product Get to know the customer Solve Problems Be Assertive The primary things to avoid as a Salesperson include: Relying on Discounts to makes...
