by TheBusinessProfessor | Feb 23, 2025 | Business Communications & Negotiation
What is the Attention Model?The Attention Model is is a mass communication theory proposed by Danis MQuail that focuses on winning the attention of potential customers.The model is centered on the concept that winning the attention of perspective customers is the goal...
by TheBusinessProfessor | Feb 23, 2025 | Management, Leadership, & Organizational Behavior
What is Turnaround Management?Turnaround Management involves the formulation and implementation of a strategic plan and a set of actions for corporate renewal and restructuring, typically during times of severe corporate financial distress. What are the Steps in a...
by TheBusinessProfessor | Feb 23, 2025 | Management, Leadership, & Organizational Behavior
What are the Seven Dimensions of Culture?Following are the 7 Dimensions of Culture as described by Frons Trompenaars and Charles Hampden-Turner: UNIVERSALISM VS. PARTICULARISM: What is more important, rules or relationships? INDIVIDUALISM VS. COLLECTIVISM...
by TheBusinessProfessor | Feb 23, 2025 | Management, Leadership, & Organizational Behavior
What are Type Two and Type One Decision?These are two categories of decisions identified by Jeff Bezos, founder and CEO of Amazon, Inc. In Bezos’ own words: What are TYPE 1 DECISIONS?”Some decisions are consequential and irreversible or nearly irreversible...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Update Table of Contents What is Consumer Recall?What is Aided Recall? What is Unaided Recall? What is Consumer Recall Important? What is Consumer Recall?Aided and Unaided Recall are market research techniques used to test the effectiveness of brands, advertisements...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Update Table of Contents What is Unbranding?What is Unbranding Used? What is Unbranding?Unbranding is used in brand management to reduce a brand’s influence or discontinue the brand. Unbranding is one form of rebranding in which the motivation is typically negative...
by TheBusinessProfessor | Feb 23, 2025 | Management, Leadership, & Organizational Behavior
What are the 6 Thinking Hats?The Six Thinking Hats is a technique developed by Edward de Bono to explore different perspectives (emotional states and frames of mind) when facing a complex situation. The objective is to simplify taking multiple approaches to a problem...
by TheBusinessProfessor | Feb 23, 2025 | Economic Analysis & Monetary Policy
What is a Foreign Exchange Market?We call the market in which people or firms use one currency to purchase another currency the foreign exchange market. Often called FOREX. In reality, the exchange rate is a price—the price of one currency expressed in terms of units...
by TheBusinessProfessor | Feb 23, 2025 | Economic Analysis & Monetary Policy
What is a Currency Hedge? Currency hedging is similar to insurance, which you buy to protect yourself from an unforeseen event. Currency hedging is an attempt to reduce the effects of currency fluctuations on investment performance. To hedge an investment, investment...
by TheBusinessProfessor | Feb 23, 2025 | Economic Analysis & Monetary Policy
What is a Foreign Exchange Contract?A foreign exchange contract is a legal arrangement in which the parties agree to transfer between them a certain amount of foreign exchange at a predetermined rate of exchange, and as of a predetermined date. These contracts are...
