Brand Equity – Explained

What is Brand Equity?Brand equity is a higher value than a company produce from a product with a recognized brand name in comparison to a generic equivalent. Companies can create brand equity for their products by making them stick to minds and memorable, easily...

BANT (Marketing) – Explained

What is BANT (Sales)?BANT refers to a sales qualification framework that is used to determine and evaluate prospects based on authority, needs, timeline, and budget.How does BANT Work? The concept of BANT was developed by IBM to identify prospect opportunity....

Big Box Retailer – Explained

What is a Big-Box Store?This is a type of retail store which occupies a large amount of physical space and offers a wide range of products to its customers. By focusing on large sales volumes, these stores manage to achieve economies of scale. They stores offer...