Pay Per Click – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is Pay per Click (PPC)?An internet advertising model that aims to bring traffic to websites is commonly known as PPC (Pay per Click). Its other name is CPC (Cost Per Click). When someone clicks on the ad, the advertiser makes payment to the publisher who can be...

Passive Investing – Explained

by TheBusinessProfessor | Feb 23, 2025 | Investments, Trading, and Financial Markets

What is Passive Investing?Passive investing is an investment method characterized by holding assets for longer terms and very little buying and selling of securities. It is also referred to as a Buy and Hold Strategy. Generally, this is done by purchasing an interest...

Push Notifications – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

What is a Push Notification?App publishers frequently use push notifications as marketing strategies to reach their target customers. A push notification abruptly appears on mobile devices, this push notifications are often in the form of messages. A standard push...

Progressive Tax – Explained

by TheBusinessProfessor | Feb 23, 2025 | Business Taxation

What is a Progressive Tax?Progressive Tax is the practice of charging different income levels in accordance with the taxpayer’s ability to pay. Under Progressive Tax, lower income groups are charged a lower rate of tax while higher income groups pay taxes at a...

Phillips Curve – Explained

by TheBusinessProfessor | Feb 23, 2025 | Economic Analysis & Monetary Policy

What is the Phillips Curve?A.W. Phillips developed the concept of the Phillips Curve, which says that there is a stable and inverse economic relation in inflation and unemployment. According to this theory, inflation comes with economic development that in turn causes...

Philadelphia Stock Exchange – Explained

by TheBusinessProfessor | Feb 23, 2025 | Investments, Trading, and Financial Markets

What is the Philadelphia Stock Exchange?The Philadelphia Stock Exchange, abbreviated as PHLX, a combination of NASDAQ OMX, was the 1st United States securities exchange. Today, it also lays stress on index options, equity and currency. The NASDAQ OMX Group owns it....

Pacific Rim – Explained

by TheBusinessProfessor | Feb 23, 2025 | Global Business, International Law & Relations

What is the Pacific Rim?Regions or countries that have their base in areas surrounding the Pacific Ocean are described using the term Pacific Rim. This includes countries located in the western shores of North America and South America, some nations in Eastern Asia,...

Laffer Curve – Explained

by TheBusinessProfessor | Feb 23, 2025 | Economic Analysis & Monetary Policy

What is the Laffer Curve?The Laffer Curve is a graphical representation that illustrates the relationship between tax rates and the resulting tax revenue collected by the government. The curve suggests if the rates of taxation are increased above a certain point, the...

Loss Leader Strategy – Explained

by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation

What is a Loss Leader Strategy?It is a pricing strategy used by the retail stores to bring in customers in their store. In this strategy, they offer products or services at below market price to attract the customers with an assumption that once the customers are...

Loan to Value Ratio – Explained

by TheBusinessProfessor | Feb 23, 2025 | Banking, Lending, and Credit Industry

Update Table of Contents What is the Loan-To-Value Ratio?How Does the Loan to Value Ratio Work? What is the Loan-To-Value Ratio?The Loan-to-value (LTV) ratio is the ratio of the mortgage amount and the total appraised value of the property. The financial institutions...