Brand Management – Explained

What is Brand Management?Brand management is the art of creating a brand and ensuring the brand is sustained throughout your business. In marketing, brand management is a functionality that makes use of special techniques which help to improve the value of a product...

Brand Loyalty – Explained

What is Brand Loyalty?Brand loyalty refers to the consumers special attachment to a certain product. A customer repeatedly purchases a product from only one manufacturer, leaving out other suppliers brands. What are the Characteristics of Brand Loyalty? Brand Loyalty...