Business to Consumer (B2C) – Explained

What is Business-to-Consumer (B2C)?Business-to-consumer (B2C) refers to direct commerce activities between a business and its customers. It is a business model in which businesses sell their goods and services to their customers without the need for an intermediary....

Business to Business (B2B) – Explained

What is B2B Marketing? Business to business is a business model whereby business make transactions or engage in commerce with one another. Business to business, otherwise called B to B (B2B), describes a situation where a business engages in sales or products and...