Mobile Marketing – Explained

by TheBusinessProfessor | Feb 23, 2025 | SEO, Social Media, Direct Marketing

Update Table of Contents What is Mobile Marketing?How does Mobile Marketing Work?Mobile Marketing vs. Traditional MarketingMobile Marketing ConcernsAcademic Research on Mobile Marketing What is Mobile Marketing?Mobile marketing is a form of marketing targeted at...

Sales Mix – Explained

by TheBusinessProfessor | Feb 23, 2025 | Sales

What is a Sales Mix?The sales mix refers to the proportion of products that a business sells, it is a calculation that seeks to identify the variety of products and the proportion a company sells at a particular time. When this calculation is done, it reflects the...

Severance Tax – Explained

by TheBusinessProfessor | Feb 23, 2025 | Business Taxation

What is a Severance Tax?A severance tax is a tax imposed by the state on natural resources that are extracted within the jurisdiction of the state but intended for use in another state. Individuals or miners pay severance tax on the vale of non-renewable natural...

Security Market Line – Explained

by TheBusinessProfessor | Feb 23, 2025 | Investments, Trading, and Financial Markets

What is a Security Market Line?The security market line (SML) is a chart that symbolizes the visual or graphical representation of the expected rate of return and the expected risks of different securities traded in the market. SML serves as a visual representation of...

New Keynesian Economics – Explained

by TheBusinessProfessor | Feb 23, 2025 | Economic Analysis & Monetary Policy

What is New Keynesian Economics?New Keynesian Economics was developed from the classical Keynesian economics, it is a contemporary macroeconomics school of thought that studies the rate at which prices and wages change. New Keynesian Economics as a modern version of...

Jones Act – Explained

by TheBusinessProfessor | Feb 23, 2025 | Operations, Project, & Supply Chain Management

What is the Jones Act?The Jones Act, otherwise called the Merchant Marine Act of 1920, regulates maritime commerce across the United States. According to this federal law, citizens and permanent residents of the US are the only ones that can engage in merchant marine...

Stabilization Policy (Economics) – Explained

by TheBusinessProfessor | Feb 23, 2025 | Economic Analysis & Monetary Policy

What is a Stabilization Policy?Stabilization policy refers to a strategy implemented by the government of a nation to ensure that the economy is steady, this policy reduces price fluctuations in an economy through the implementation of certain measures and monitoring...

Assortment Strategy – Explained

by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation

What is an Assortment Strategy?An assortment strategy seeks to display a variety or all products in a company’s inventory that will be displayed for sale. The seller generally provides details of products, such as the depth, breadth, and width of...

Association of Southeast Asian Nations – Explained

by TheBusinessProfessor | Feb 23, 2025 | Global Business, International Law & Relations

What is the Association of Southeast Asian Nations?The Association of Southeast Asian Nations (ASEAN) is a group of countries that collaborate to promote solidarity and political, economic, social and cultural growth. ASEAN functions as an intergovernmental...

Association of Latino Professionals in Finance and Accounting (ALPFA) – Explained

by TheBusinessProfessor | Feb 23, 2025 | Professionalism & Career Development

What is the Association of Latino Professionals in Finance and Accounting (ALPFA)?The Association of Latino Professionals In Finance and Accounting (ALPFA) is an organization that builds professionals and leaders in all sectors. ALPFA is a not-for-profit organization...