Advertorial – Explained

What is an Advertorial?An advertorial is an advertisement in a newspaper, magazine, or website that looks like an article in the newspaper of the magazine. Advertorials are paid content that newspapers and magazines insert in their publication as one of their own...

Advertising Allowance – Explained

What is an Advertising Allowance?An advertising allowance refers to money (allowance) that manufacturers of products pay retailers to publicize their products. Advertising allowance comes in diverse forms, while some manufacturers or service providers pay money to...