by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
[cite] Next Article: Traditional Marketing Tools Back to: MARKETING Marketing Controls To maximize the return on a marketing plan, there needs to be controls in place to monitor the plan’s progress. As a marketing plan moves along, the controls are constantly...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
[cite] Next Article: Controls Back to: MARKETING Budget When calculating your marketing budget, make sure you start by aligning your marketing goals with your companys strategic goals and vision for growth. If you plan to grow by 20%, but only want to invest enough in...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
[cite] Next Article: Budget Back to: MARKETING Action Plan The action program includes the procedural steps necessary to carry out the marketing strategy (strategic use of resources) laid out above. The action plan is generally constructed as a table of activities...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
[cite] Next Article: Action Plan Back to: MARKETING 5 Ps – Process The Value-added services that differentiate the product from the competition (e.g. after-sales service, warranties) Is there a method for feedback on customer satisfaction, quality control? What...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
[cite] Next Article: 5 Ps – Process Back to: MARKETING 5 Ps – Packaging How the product will be protected? Are the packaging and labeling regulations met? How are products to be packaged for shipping, end-user display? What physical handling is required?...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
[cite] Next Article: 5 Ps – Packaging Back to: MARKETING Placement Where and through what methods are the products or service sold? Locations Local, National, International, Internet-based, physical locations. Logistics, including transportation, warehousing,...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
[cite] Back to: MARKETING Social Media Marketing Facebook Business Page Likes and Subscriptions Not searchable Instagram LinkedIn Personal & Business Page Good source for business member bios Other professionals will follow you Professional Groups Ready Audience...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
[cite] [arve url=”https://youtu.be/tvL5vI9U6KY” title=”Types of Internet Search Marketing” description=”This video provides an overview of the various types of Internet Search Marketing.” /] Next Article: Social Media Marketing Back...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
[cite] Next Article: Internet Search Marketing Back to: MARKETING Traditional Marketing Television Advertisement Infomercial Public Relations Events Radio Advertisement Public Relations Newspapers Print Ads Classifieds Magazine Select Industry Readership Signage...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
[cite] [arve url=”https://youtu.be/ES8TcQAwyN4″ title=”5 Ps of Marketing – Promotion” description=”This video explains Promotion – One of the 5 Ps of Marketing. ” /] Next Article: 5 Ps – Placement Back to:...
