What are the Characteristics of a Product in the Marketing Mix?
This section refers to all of the features, advantages and benefits that your customers can enjoy from buying your goods or services.
Key attributes of a product development include:
- Specifications/Features
- Packaging
- Branding
- Warranty
- Other Sources of Customer Value
What is Product Orientation within a Strategic Analysis?
When marketing your product, you need to think about the key features and benefits your customers want or need, including (but not limited to) styling, quality, repairs, and accessories. Specifically, identify the following information:
- Product lines or Variations
- Brand Name(s) of carried products
- Quality levels
- Warranty or Guarantees