What do Marketing Managers Do? 

Marketing managers generally are responsible for the following: 

• Planning (marketing strategy and activities),
• Implementing those plans (Operational Activities), and
• Monitoring or controlling the performance of those plans (Checking Results). 

Related Topics

• What is Marketing?
• Role of Marketing in the Organization
• Role of Marketing in Society
• Micro and Macro Marketing
• Why Does Marketing Matter?
• Purpose of Marketing
• Tasks of Marketing
• Marketing Affects the Economy
• Marketing Changes over Time
• What is the Marketing Concept?
• Relationships Matter in Marketing
• End User
• What do Marketing Managers Do?
• What is a Marketing Program?
• Role of Ethics in Marketing
• Social Responsibility and Marketing
• Marketing and Sustainability