What is Sustainability in Marketing?

Sustainability is simply the effort to reduce the negative impact on the environment. It involves the use resources in the process of making and distributing our products. 

What is the Triple Bottom Line? 

One framework of sustainability is called the triple bottom line. This framework focuses on three main things:

• Social Impact,
• Environmental Impact,
• Financial Impact. 

The triple bottom line says if we take care of our people (customers or employees) while we also take care of the planet and we make a profit then we are succeeding on all levels. 

When undertaking marketing efforts, we make decision and take actions based upon the expected impact in these three areas. 

Related Topics

• What is Marketing?
• Role of Marketing in the Organization
• Role of Marketing in Society

• Micro and Macro Marketing
• Why Does Marketing Matter?
• Purpose of Marketing
• Tasks of Marketing
• Marketing Affects the Economy
• Marketing Changes over Time
• What is the Marketing Concept?
• Relationships Matter in Marketing
• End User
• What do Marketing Managers Do?
• What is a Marketing Program?
• Role of Ethics in Marketing
• Social Responsibility and Marketing
• Marketing and Sustainability