What is the Scandia Navigator? 

The Skandia Navigator is a collection of intangibles measurements methods, pioneered by Leif Edvinsson, that provide a holistic understanding of the organization and its value creation along 5 focus areas.

• Financial
• Customer
• Process
• Renewal and Development
• Human

What are Focus Areas?

The 5 focus areas are as follows:

• Financial focus – The financial outcome of our activities – such as profitability or growth or other stakeholder demands.
• Customer focus –  How well the organization meets the defined needs of its customers via services and products. 
• Process focus – The processes of creating the services and the products which our customers desire with a focus on efficiency in internal processes. 
• Renewal and development focus – Reassuring the organizations long-term renewal and in part its sustainability such that the company can attain and develop the knowledge that is needed to perceive and satisfy our customers needs.
• Human focus – Focus the employee satisfaction and knowledge creation.