Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Home
  • Business Management & Operations
  • Management, Leadership, & Organizational Behavior

Types of Business Goals - Explained

What are the Types of Business Goal?

Written by Jason Gordon

Updated at October 5th, 2022

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

What are the categories or types of goals?Strategic Goals Tactical Goals Operational Goals Other Characteristics of Goals

What are the categories or types of goals?

There are generally 3 types of organizational goals that generally align with the organizational level at which they are created:

Strategic Goals 

Strategic goals are generally developed by higher-level managers. For example, in a corporation, the board of directors is generally tasked with crafting the organization's strategy. As part of this function, this group may also craft goals for the organization to accomplish. They then hand these goals down to the company's executives and then lower-level managers for execution.

Tactical Goals 

Tactical goals are generally developed or carried out by middle managers. That is, tactical goals are increasingly present in middle tiers of the organizational structure. These goals break down the strategic goals in to more actionable elements based upon the function or division of the sub-unit tasked with relevant responsibilities.

Operational Goals 

Operational goals are specific, measured goals that are further broken down into specific objectives to be accomplished. These goals and objectives are the domain of the functional employees who go about delivering the company's value proposition customers or clients.


Back to: BUSINESS MANAGEMENT

Other Characteristics of Goals

Aside from organizational level, the type or nature of goals will differ based upon the functional areas implicated by the goals (e.g., finance, marketing, accounting, sales, logistics, etc.) and the time frame for completion. 

Other classification of goals might include Real Goals or Stated Goals. 

  • Real Goal - A real goal is the one adopted and actively pursued by the organization. 
  • Stated Goal - A stated goal is one that is communicated to stakeholders but is not actually pursued by the organization. Stated goals serve more to affect the image or perception of the organization by third-parties. These types of goals do little to motivate or guide the activities of employees. 

Finally, goals may be Short-Term or Long-Term. 

  • Short term Goal - Short-term goals tend to be simple, highly-specific, and non-repetitive. Long-term goals tend to be higher-level, less specific, and continuous in nature. For example, a short-term goal may be to get new equipment set up and operational. 
  • Long-Term Goal - A long-term goal may include continuous improvement in the quality of customer service evaluations.
business goals business goal

Was this article helpful?

Yes
No

Related Articles

  • Perception in Individual Behavior - Explained
  • Team Roles - Explained
  • Behavioral Science Theory of Management - Explained
  • Business Management - Explained



©2011-2021. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand