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What is the ADKAR model?

The ADKAR Model is an approach to effective people management during change. 

ADKAR is an acronym as follows:

  • Awareness of the need to change.
  • Desire to participate and support the change.
  • Knowledge of how to change (and what the change looks like).
  • Ability to implement the change on a day-to-day basis.
  • Reinforcement to keep the change in place.

The ADKAR model calls for scoring the status of each of the 5 elements from 1-10, as part of the organizational change process.

It allows managers to focus on the low-rated elements.