What is Long Tail?

Long tail refers to the outer edges of a statistical distribution. In strategy, it means focusing on a small number of specialized or niche goods – rather than focusing on mainstream or commoditized products that have a lower profit margin. 

Related Topics

• Organizational Strategies
• Growth-Based (Expansion) Strategies
• Inorganic Growth
• Organic Growth
• Diversification
• Concentration
• Integration or Combination (Horizontal and Vertical)
• Asset Acquisition Strategy Definition
• Horizontal Integration – Explained
• Backward Integration – Explained
• Internationalization
• Cooperative Strategy
• Consortium Definition
• Stability and Retrenchment Strategies
• Competitive Strategies
• Contestable Market Theory
• Value Disciplines
• Porter’s Generic Strategies
• Differentiation (Strategy)
• Commoditize
• Niche Market Strategy
• Long Tail
• Low-Cost Production
• Resource-Based View of the Firm
• Resource Dependency Theory
• Ansoff Matrix
• Customer-Centric Strategy
• Blue Ocean Strategy
• Overfished Ocean Strategy
• Hedgehog Concept (Strategy)
• Innovation Strategy
• Bleeding Edge
• 3 Horizons of Growth
• Disintermediation (Strategy)
• Strategic Alliance
• Coopetition (Strategy)
• Loss Leader Strategy
• Lean Strategy
• Game Theory Perspectives
• Functional Strategies
• Marketing Strategy
• Zero-Cost Strategy Definition
• Mobile First Strategy Definition
• Operational Strategy