Pitchbook – Definition

Cite this article as:"Pitchbook – Definition," in The Business Professor, updated December 3, 2019, last accessed June 1, 2020, https://thebusinessprofessor.com/lesson/pitchbook-definition/.

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Pitchbook Definition

A pitchbook refers to a sales document which an investment bank or firm created, stating the major features of the firm, and it is utilized by the sales force of the firm to hell sell both products and services and get new clients.

Pitchbooks are helpful guides for the firm’s sales force to recollect pertinent benefits and to provide visual aids during a presentation to clients.

A Little More on What is a Pitchbook

There are two major pitchbook types. There is the main one, containing every major attribute of the firm, and one which has details about a particular deal, like a company’s investment product or IPO.

The main pitchbook gives a general overview of the firm. For an investment bank, it will show details like the number of analysts, its past IPO success, and its successful number of deals completed yearly. For an investment firm, it will show information like the company’s financial strength and the various services and resources available for its clients.

Supposing the pitchbook is being utilized by an individual or team of financial advisers, there could also be biographical information. Every detail showed in the pitchbook are points which the sales team should center on when selling the firm’s benefits to potential clients.

For start-up companies, a pitchbook is often referred to as a pitch deck.

For an investment bank, this pitchbook form centers on every benefit of the issue, helping investment bankers and brokers show how the firm can serve the potential clients’ specific needs. It will have more detailed information concerning the possible ways in which the potential IPO process might play out for the potential client. Also, it would show IPOs that are comparable within the same industry which the investment bank has succeeded with over the years.

For an investment firm, the pitchbook will be more product-oriented. It can reflect an investment portfolio’s track record, utilizing comparisons and charts to an appropriate benchmark. In a situation where the investment strategy is more advanced, it will show the selection method of stocks and other informational data which will assist the potential client know the strategy.

KEY TAKEAWAYS

A pitchbook refers to a sales document which an investment bank or firm created, stating the major features of the firm, and it is utilized by the sales force of the firm to hell sell both products and services and get new clients.

Pitchbooks are helpful guides for the firm’s sales force to recollect pertinent benefits and to provide visual aids during a presentation to clients.

References for “Pitchbook

https://www.divestopedia.com/definition/4935/pitchbook

https://www.investopedia.com › Investing › Financial Analysis

https://corporatefinanceinstitute.com › Resources › Knowledge › Deals & Transactions

www.businessdictionary.com/definition/pitchbook.html

https://www.wallstreetoasis.com/finance-dictionary/what-is-a-pitch-book

 

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