Law of 29 – Definition & Explanation

Cite this article as:"Law of 29 – Definition & Explanation," in The Business Professor, updated March 7, 2020, last accessed October 28, 2020,


Law of 29 Definition

This law is based on the assumption that a marketer or a company must send promotional messages to a client 29 times if they want the customer to purchase their product.

A Little More on What is the Law of 29

The law of 29 is often used by marketers to describe the level of consistency that must be maintained by a company if they want prospective customers to purchase their goods and services.

The Law of 29 has no legal, scientific or verifiable backing. It is an unwritten law that emanated from the belief and experiences of marketers. Many such people hold the opinion that for a business to win a customer, promotional messages must be sent consistently to the extent that the prospective customer feels or sees the product or service from the message.

Even More Explanation of the Law of 29

The law of 29 is widely believed by drip marketers who use the direct approach to advertising products and services to customers by sending them promotional messages over a period of time.

The messages sent to prospective customers are unsolicited and often automated. These promotional messages take various forms, such as text messages, direct mail, email, or through the social media.

Was this article helpful?