Internet Search Marketing

Cite this article as:"Internet Search Marketing," in The Business Professor, updated July 18, 2014, last accessed May 30, 2020, https://thebusinessprofessor.com/lesson/internet-marketing/.
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Types of Internet Search Marketing
This video provides an overview of the various types of Internet Search Marketing.

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Internet Search Marketing?

  • Internet
    • Traditional advertising models
      • Purchase space on popular websites.
    • Pay-Per-Click
      • Google
      • Facebook
    • Search Engine Optimization
  • Social Media
    • Internet form of word-of-mouth
    • Any channel of social influence

What is a website and blog?

  • Overview

Search Engines

  • How do they work?

How do Search Engines Make Money 

  • Pay-Per-Click (PPC)

Advertising on Popular Websites 

  • PPC
  • Fixed fee

Search Engine Optimization (SEO)

  • In-bound
  • Out-bound links
  • Key Words
  • Geography (Google Places)

Content as a Marketing Tool

  • Blog content 
    • Changes in Website
    • Key words (Optimization – Density)
    • Scheduled Posts
  • Links
    • In-Bound
      • Other sites value your content
    • Out-Bound
      • Key influencer websites
      • Reciprocal

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