Internet Search Marketing

Cite this article as:"Internet Search Marketing," in The Business Professor, updated July 18, 2014, last accessed May 30, 2020,
Video Thumbnail
Types of Internet Search Marketing
This video provides an overview of the various types of Internet Search Marketing.

Next Article: Social Media Marketing


Internet Search Marketing?

  • Internet
    • Traditional advertising models
      • Purchase space on popular websites.
    • Pay-Per-Click
      • Google
      • Facebook
    • Search Engine Optimization
  • Social Media
    • Internet form of word-of-mouth
    • Any channel of social influence

What is a website and blog?

  • Overview

Search Engines

  • How do they work?

How do Search Engines Make Money 

  • Pay-Per-Click (PPC)

Advertising on Popular Websites 

  • PPC
  • Fixed fee

Search Engine Optimization (SEO)

  • In-bound
  • Out-bound links
  • Key Words
  • Geography (Google Places)

Content as a Marketing Tool

  • Blog content 
    • Changes in Website
    • Key words (Optimization – Density)
    • Scheduled Posts
  • Links
    • In-Bound
      • Other sites value your content
    • Out-Bound
      • Key influencer websites
      • Reciprocal

Was this article helpful?