Ideation and Innovation

Cite this article as:"Ideation and Innovation," in The Business Professor, updated July 9, 2014, last accessed August 3, 2020,
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Ideation and Innovation
This video explains what is Ideation and Innovation.

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Ideation and Innovation

Ideation and innovation are two closely related, but distinct, concepts. Ideation springs from its route word, “idea”.  It involves the mental process of brainstorming concepts and theories.  Innovation involves the process of turning those newly generated ideas into a manner of doing something new or doing something that is familiar in a faster, better, cheaper, or more convenient manner.

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