Ethics and Individual Values

Cite this article as:"Ethics and Individual Values," in The Business Professor, updated January 30, 2015, last accessed October 29, 2020,


What is the role of individual values in the development of ethical standards?

  • Ethics ultimately boils down to the individual values one applies in decision-making.
  • Individual values can be explored by asking five important questions in situations of decision-making:
    • Have I thought about whether the action I may take is right or wrong?
    • Will I be proud to tell others of my possible action?
    • Am I willing to have everyone act as I am thinking of acting?
    • Will my decision cause harm to others or to the environment?
    • Will my action violate the law?

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