5Ps – Packaging

Cite this article as:"5Ps – Packaging," in The Business Professor, updated July 18, 2014, last accessed May 30, 2020, https://thebusinessprofessor.com/lesson/5ps-packaging/.

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5 Ps – Packaging

  • How the product will be protected?
  • Are the packaging and labeling regulations met?
  • How are products to be packaged for shipping, end-user display? What physical handling is required?
  • Are display aids (clip racks, bins, etc.) to be provided to retailers?
  • Does packaging meet regulatory agency requirements (labeling, seals, etc.)?
  • Is packaging eye appealing, complementary to product, portraying universal labeling, coded, priced?

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