5 Ps – Product

Cite this article as:"5 Ps – Product," in The Business Professor, updated July 18, 2014, last accessed May 30, 2020, https://thebusinessprofessor.com/lesson/5-ps-product/.
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Five Ps of Marketing - Product
This video explains Productio, one of the 5 Ps of Marketing

Next Article: 5 Ps – Price


5 Ps РProduct 

What product(s) will you be putting into the market? This section refers to all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. When marketing your product, you need to think about the key features and benefits your customers want or need, including (but not limited to) styling, quality, repairs, and accessories. Specifically, include the following information:

  • Product lines or Variations
  • Brand Name(s) of carried products
  • Quality levels
  • Warranty or Guarantees

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