Traditional Marketing Tools

Cite this article as: Jason Mance Gordon, "Traditional Marketing Tools," in The Business Professor, updated July 18, 2014, last accessed March 30, 2020, https://thebusinessprofessor.com/knowledge-base/marketing-tools/.

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Traditional Marketing

  • Television
  • Radio
    • Advertisement
    • Public Relations
  • Newspapers
    • Print Ads
    • Classifieds
  • Magazine
    • Select Industry
    • Readership
  • Signage
    • Billboards
    • Vehicle signs
    • Other signage
  • Co-operative advertising with wholesalers/retailers
    • In-store advertising
    • Store catalogs
  • Publicity
    • Endorsements
      • Celebrities
      • Other Businesses
    • Testimonials
      • Customer Reviews
      • BBB and Angie’s List
      • Websites
    • Referrals
      • Word-of-mouth
      • Customer incentive referrals
  • Public Relations Plan
    • Networking Events
    • Conferences
    • Charity Events (Sponsorships)
  • Other
    • Swag (Notebooks, bags, pens, pencils, pads, sticky notes)

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