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Marketing Objectives and Goals

Marketing Objectives and Goals

Under the objectives and goals portion, you should be as specific as possible about your short-term and long-term goals.  Here are some of the goals for which you should establish realistic, quantifiable metrics:

  • Where do we want to go? (E.g., Markets, geography, etc.)
  • Market share (E.g., increase market share by 1% over the next year.)
  • Profits
  • Sales (by territory or region)
  • Market penetration
  • Number of distributors
  • Awareness level
  • New product launching
  • Pricing policy
  • Sales promotion
  • Advertising support

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