Ideation and Existing Ideas
Some aspiring or established entrepreneurs will skim this section because they have already identified what they believe to be a valid business opportunity. That is great for those people, but I still recommend reading and practicing the tips in this chapter thoroughly. While I approach this section from the point of view of generating ideas for business opportunities, these techniques can also be used to further develop existing ideas. As we will discuss further in the product or service development material in a later chapter, a product or service rarely remains unchanged throughout the development of a business. In fact, many products or services change or evolve to a form that is barely related to the current form. Even if there are no major changes, products undergo frequent research and development improvements and services are subject to continuous best practices improvements. In summary, using ideation techniques can help generate ideas on how to create greater value with an existing idea.