The deductive message is one in which you give the objective statement up front and then support that statement with any amount of information. It often ends with a thought-provoking conclusion.
The deductive message structure is used when the content appears to be either unbiased or exciting to the receivers. Such messages include Good News and Neutral Messages.
Good News Messages
There are different varieties of messages that can be regarded as good news. Some of them might include messages that have a very positive outlook, messages that display gratitude, and the ones that are created for appreciating someone’s effort and time. When it comes to creating an appreciation message, attention should be given to the fact that the recipient receives it on time, and the content remains free of unnecessary jargons or hyperboles. The content should also highlight certain remarkable qualities of the person to whom they are directed.
Neutral Messages – Messages that, although may hold the attention of the recipients, are unlikely to generate any emotional reaction. These might include routine claims, procedural messages, and routine messages.
Routine Claims – “Claim” messages, are those that are drafted seeking reclamation of things, which the receivers believe, they are authorized to receive such as refunds, exchanges or repayment on receiving damaged products. Routine Claim messages are those where the customers believe that their claims will be addressed immediately without having to run after the seller. This provides the platform for more enforced or accusatory form of action. This mostly involves results derived from a stipulated period of guarantee or warrantee or revolves around the scope of contractual relations.
- Note: In contrast, “Persuasive Claims” are those that are set on the belief that there will be a grant of appeal only after sufficient persuasive arguments, and statements have been presented explaining the whole situation. The inductive approach is best used for persuasive claims.
Procedural Messages – This is generally Procedural Instructions.
Routine Messages – These are communications that serve a specific non-persuasive purpose. It generally involves the delivery of routine information.
Key Points on Deductive Messages
In order to cater to the multinational viewers, it is important that the crux of good quality news be delivered and also to ensure that it remains free from personal biases.
A draft needs to be prepared beforehand that communicates all the important news. One should not forget to include messages of gratitude and obligations.
Messages should be drafted in a way that points to the regulated demands and generating positive responses from them.
The content in the messages should include addressing any doubts that the customers might have on their orders as well as to inform them about the credit options.
The customers should be furnished with various strategies or offers that company makes from time to time and they should remain in sync with the applications that are made.