Internet Search Marketing

[cite]

[arve url=”https://youtu.be/tvL5vI9U6KY” title=”Types of Internet Search Marketing” description=”This video provides an overview of the various types of Internet Search Marketing.” /]

Next Article: Social Media Marketing

Back to: MARKETING

InternetSearchMarketing?

• Internet
  • Traditional advertising models
    • Purchase space on popular websites.
  • Pay-Per-Click
    • Google
    • Facebook
  • Search Engine Optimization
• Social Media
  • Internet form of word-of-mouth
  • Any channel of social influence

What is a website and blog?

• Overview

Search Engines

• How do they work?

How do Search Engines Make Money

• Pay-Per-Click (PPC)

Advertising on Popular Websites

• PPC
• Fixed fee

Search Engine Optimization (SEO)

• In-bound
• Out-bound links
• Key Words
• Geography (Google Places)

Content as a Marketing Tool

• Blog content
  • Changes in Website
  • Key words (Optimization – Density)
  • Scheduled Posts
• Links
  • In-Bound
    • Other sites value your content
  • Out-Bound
    • Key influencer websites
    • Reciprocal