⇐ BACK TO: COURSE CATALOG
Overview: This material covers the most important topics in entrepreneurship practice and theory. It is organized to take the learner through the lifecycle of a new business. It covers topics relevant to startup ventures and lifestyle ventures or small businesses.
Introduction to Entrepreneurship & Startup Ventures
Procedures - Setting Up a Business
Licenses
Tax Licenses and Numbers
Business Name & Brand
- Naming Your Business
- Protect Your Business Name
- Trademarking a Business Name
- Website URLs and Social Medial Handles
Forming a Business Entity
- When to Incorporate a Business Entity
- Process for Forming a Business (Overview)
- Organizational Documents
Business Permits, Professional and Occupational Licenses
Real Estate and Leasing
Zoning Regulations & Land Restrictions
Business Insurance
Fiscal Administrative Setup
- Establish a Business Bank Account
- Building Business Credit
- Payment and Credit Policies
Ideation & Innovation
- Ideation and Innovation
- Entrepreneurs and Opportunity
- Needs vs Wants
- Entrepreneurs and Inventors
- How Entrepreneurs Encounter Opportunities: Methods of Innovation
- Prior Experience in Opportunity Identification
- Techniques for Generating Ideas: Brainstorming Overview
- Types of Brainstorming
- Ideation Best Practices
- Ideation and Existing Ideas
- Translating the Idea into the Business Plan
- Testing a Concept for Value
- Closing Points on Ideation
Market Analysis
Product or Service Development
Business Strategy
Operational Analysis
- Operational Analysis
- Operational Plan – Overview
- Elements of Operational Plan
- Other Elements of Operational Plan
- Steps in Developing an Operational Plan
- Porter’s Value Chain
- Manufacturing Overview
- Shipping & Logistics Overview
Marketing Plan
- Outline for Marketing Plan
- The Mission and Product/Service Statement
- Situation Analysis
- Target Market
- Marketing Objectives and Goals
- Marketing Strategy
- 5 Ps – Product
- 5 Ps – Price
- 5 Ps – Promotion
- 5 Ps – Placement
- 5 Ps – Packaging
- 5 Ps – People
- 5 Ps – Physical Environment
- 5 Ps – Process
- Action Plan
- Budget
- Controls
- Traditional Marketing Tools
- Internet Search Marketing
- Social Media Marketing
Financial Considerations
Business Models
Creating a Business Plan
- Business Plan, Part 1 (Outline – Overview)
- Business Plan, Part 2 (The Executive Summary)
- Business Plan, Part 3 (General Description of Business)
- Business Plan, Part 4 (Market Analysis)
- Business Plan, Part 5 (Competitive Analysis)
- Business Plan, Part 6 (Marketing Plan)
- Business Plan, Part 6 (Marketing Plan, Cont’d)
- Business Plan, Part 7 (Operations)
- Business Plan, Part 8 (Management and Organization)
- Business Plan, Part 9 (Financial Projections)
- Business Plan, Part 10 (Appendices)
- Business Plan, (Final Modifications)
Forming a Team
Entity Organization
Business Funding
Capital Structure
- Business Capital Structure
- Authorized Shares
- Common and Preferred Shares
- Preferred Convertible Shares
- Preferred Liquidation Preference
- Participating Preferred Shares
- Participating Convertible Preferred
- Issued, Outstanding, and Fully Diluted
- What is Capitalization & How do you Calculate It?
- Options Pools & Capitalization
- Overview of Equity Distribution to Founders
- Co-Founder Equity Split
- Issues in Contributing IP for Equity
- Founder’s Stock
- Class F Stock
- Class FF Stock
- Stock Vesting Schedule
- Vesting Schedule & Follow-On Financing
Equity Funding Process
- Overview of Business Funding
- Funding with Company Revenue
- Personal Contributions of Founders
- Friends, Family, and Fools
- Business (Commercial) Loans
- Promissory Notes
- Co-Owners
- Funding from Equity Investments
- Angel Investment & Venture Capital
- Overview of Angel & VC Investment
- Angel Investment
- Venture Capital
- Crowdfunding
- Debt vs Equity (A Balance)
- Other Financial Methods
- Business Plan for Loans
- Business Plan for Equity
Term Sheet Provisions
- Term Sheet Provisions
- Dividend Rights
- Liquidation Preference
- Participation Rights & Caps
- Liquidation Preference & Follow-on Financing
- Redemption Rights
- Conversion Rights
- Anti-dilution Protection
- Full Ratchet Anti-dilution Protection
- Weighted-Average Anti-dilution Protection
- Broad-Based vs Narrow-Based Calculations
- Carveouts to Anti-Dilution Protections
- Preemptive Rights
- Voting Rights
- Protective Provisions
- Drag-Along Rights
- Registration Rights
- Board Observer Rights & Seats
- Management of Information Rights
- Special Employee Provisions
- Counsel & Expenses
Valuation Methods
Asset-Based (Cost-Based) Methods
- Overview of Asset-Based (Cost-Based) Methods
- Book Value (and Adjusted Book Value) Methods
- Replacement Value
- Liquidation Value
Market-Based Methods
- Overview of Market Approaches
- Types of Comparables
- Common Characteristic-Based Ratios & Multiples
- Issues with Market-Based Valuation Methods
Income-Based Methods
- Overview of Income-Based Valuation
- Earnings Capitalization Method
- Build-Up Method
- Discount Future Cash Flows
- Excess Earnings Method
- Economic Value Added Method
- Value of Dividends Method
Investor Valuation Methods
Investor Presentations
- Business Presentations Overview
- Business Presentation Components
- The Presentation Format
- Presentation Content
- Slide 1: The Company Logo
- Slide 2: The Business Team
- Slide 3: Problem or Need Statement
- Slide 4: Your Solution
- Slide 5: The Market
- Slide 6: Business Model
- Slide 7: Your Advantage
- Slide 8: Competition
- Slide 9: Marketing and Sales Plan
- Slide 10: Financial Forecasts
- Slide 11: Milestones and Funding
- Slide 12: Capital and Valuation
- Slide 13: Questions
- Presentation Style Guide