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Funding Platform Definition Academic Research on Funding Platform Fundingfrom the crowd: An internet-based crowdfundingplatformto supportbusinessset-ups from universities, Wieck, E., Bretschneider, U., & Leimeister, J. M. (2013).International Journal of Cooperative Information Systems,22(03), 1340007. This research paper paper presents a research project that aims at developing, piloting and evaluating a crowdfunding platform to support financing for start-ups emerging from university. The paper explores the limitation of university funds, and explores the different benefits of establishing a crowdfunding platform. Crowd-funding: transforming customers into investors through innovative service platforms, Ordanini, A., Miceli, L., Pizzetti, M., & Parasuraman, A. (2011). Journal of service management,22(4), 443-470. The research employs a grounded theory approach, performing an indepth qualitative analysis of three cases involving crowdfunding initiatives: SellaBand in the music business, Trampoline in financial services, and Kapipal in nonprofit services. These cases were selected to represent a diverse set of crowdfunding operations that vary in terms of risk/return for the investor and the type of payoff associated to the investment. Crowdfunding: a new paradigm in start-up financing, Manchanda, K., & Muralidharan, P. (2014, January). InGlobal Conference on Business & Finance Proceedings(Vol. 9, No. 1, p. 369). Institute for Business & Finance Research. Banking on Each Other: Peer-to-peer lending tobusiness: evidence fromfundingcircle, Pierrakis, Y., & Collins, L. (2013). Crowdfunding as aPlatformfor Raising SmallBusinessCapital, Freed, D. S. (2012). Md. BJ,45, 12. Crowd-funding: An infant industry growing fast, Kirby, E., & Worner, S. (2014). IOSCO, Madrid. Crowdfunding: A new innovative model of providingfundingto projects and businesses, Pierrakis, Y., & Collins, L. (2013). This report examines an innovative new model of providing funding to projects and businesses, the Crowdfunding model. The report suggests that not only do crowdfunding provide finance but also access to a large number of people who can test and market an idea. The report goes on to examine the different forms of crowdfunding, with emphasis placed on the reward-based model. The paper also explains more on the equity model, and the peer-to-peer lending model. Thefundinggap and the role of financial return crowdfunding: Some evidence from European platforms, Borello, G., De Crescenzo, V., & Pichler, F. (1970). The Journal of Internet Banking and Commerce,20(1), 1-20. This paper investigates the growth rate of crowdfunding in businesses in recent years. It suggests that crowdfunding provides a kind of solace for small to medium sized enterprises (SMEs) as an alternative source of finance. The paper studies a sample of financial return crowdfunding platforms active in the European Union. It concentrates on the organizational structure and business model of the platforms for those companies with funding needs to identify whether crowdfunding might be complementary to, or a substitute for traditional funding sources. Crowdfundingas a tool ofbusinesstransformation to micro enterprises in India-A conceptual framework, Chirputkar, A. V., Saxena, S., & Tarkas, J. (2015).Indian Journal of Science and Technology,8(S4), 115-125. The main objective behind this paper is to understand and comprehend crowd funding as a concept in relevance to India and analyze the proposed regulations that the Securities and Exchange Board of India (SEBI) has put forth. The paper discusses whether crowd funding would be accepted in India, the jurisdiction of SEBI to enact regulation, and a detailed analysis and suggestions for the consultation paper released by SEBI in 2014. The conclusion includes analysis of the validity of SEBI in releasing guidelines and success rate of SEBI in drafting regulations for crowd funding activities. Crowdfunding among IT entrepreneurs in Sweden: a qualitative study of thefundingecosystem and ICT entrepreneurs’ adoption of crowdfunding, Ingram, C., & Teigland, R. (2013). This paper focuses on international and regional studies on making crowdfunding attractive for potential funders, assuming that it is inherently attractive to would-be entrepreneurs. This report tests this assumption by interviewing entrepreneurs within the IT field in Sweden, as well as other actors within the Swedish start-up funding ecosystem. The paper analyses the drop rate of bank financing of businesses in Sweden, and the increase (and benefits) of crowdfunding platform providers in this region. The paper also analyses the problems with crowdfunding, and proposes different solutions to each listed issue.