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    How do Businesses Enter Foreign Markets?

    The primary manners by which businesses expand into foreign markets include:

    Global Sourcing

    Taking advantage of efficiencies of foreign markets for supply and labor.

    Import/Export

    Purchasing goods from outside of the country or selling goods outside of the country.

    Licensing/Franchising

    Selling rights in ones intellectual property rights (such as name brand and operational plans) to individuals operating the business in foreign countries.

    Strategic Alliance

    Aligning with existing foreign businesses to sell your product or services.

    Joint Venture

    Forming a new business entity with a foreign company to operate in the foreign jurisdiction.

    Foreign Subsidiary

    Opening or purchasing a business in a foreign country. The business is owned by the parent company in the home jurisdiction.

     

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