Horn Effect (Forked-Tail Effect) - Explained
What is the Horn Effect?
Written by J. Mance Gordon
Updated at April 22nd, 2024
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
- Courses
What is the Horn Effect Bias?
The horn effect, coined by Thorndike (1920), often called the forked-tail effect, is a cognitive bias (a form of confirmation bias) that causes one's perception of another person to be unduly influenced by a single negative trait.
More specifically, the Horn effect is the tendency to cause an individual's perception of another to be influenced dramatically by negative aspects of that individual.
It is the opposite of the Halo Effect.
We tend to make negative judgements and assumptions about individuals by attributing it to a specific negative aspect of their trait, personality or appearance.