What is the 3C Model on Leadership (Thornton)?

The 3C Model on Leadership, proposed by Paul B. Thornton (1999), claims as a leader you can “make the difference” by Challenging people, building their Confidence, and Coaching them to succeed:

• Leaders CHALLENGE the status quo by 
  • 1. moving others out of their comfort zones;
  • 2. creating a compelling vision; 
  • 3. establishing stretch goals; 
  • 4. asking challenging questions.
• Leaders build CONFIDENCE by 
  • 1. believing in people; 
  • 2. pointing out their strengths and affirming talents; 
  • 3. rewarding and recognizing improvement; 
  • 4. empowering people with authority.
• Leaders are COACHES by: 
  • 1. clarifying what top performance looks like; 
  • 2. conducting practice sessions; 
  • 3. providing helpful feedback.