Marketing Ps - Packaging
What is Packaging in the Marketing Mix?
Written by J. Mance Gordon
Updated at April 21st, 2024
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What is Packaging in the Marketing Mix?
Packaging is made up of various elements. The below questions demonstrate some primary considerations for packaging of a product.
- How the product will be protected?
- Are the packaging and labeling regulations met?
- How are products to be packaged for shipping, end-user display? What physical handling is required?
- Are display aids (clip racks, bins, etc.) to be provided to retailers?
- Does packaging meet regulatory agency requirements (labeling, seals, etc.)?
- Is packaging eye appealing, complementary to product, portraying universal labeling, coded, priced?
Related Topics
- What is a Marketing Strategy (Marketing Mix)?
- 4Ps (sometimes 5, 6, or 7 Ps) of Marketing Definition
- Marketing 4 Ps - What is Product?
- Marketing 4 Ps - What is Placement?
- Marketing 4 Ps - What is Price?
- Marketing 4 Ps - What is Promotion?
- Marketing 4 Ps - What is Packaging?
- Marketing 4 Ps - What is Process?
- Elements of a Good Marketing Strategy?