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Marketing (UNDER DEVELOPMENT)

Written by Jason Gordon

Updated at January 10th, 2021

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Overview: This material covers topics taught in Marketing, Sales, Advertising, and Public Relations Courses within a business school.


Introductory Concepts

  • 4Ps of Marketing Definition
  • A B Split Definition
  • AAAA Spot Contract Definition
  • Absolute Auction Definition
  • Activity Quota Definition
  • Adaptive Selling Definition
  • Advertising Allowance Definition
  • Advertising Appropriation Definition
  • Advertorial Definition
  • Adware Definition
  • Affiliate Marketing Definition
  • Always Be Closing Definition
  • Always Be Closing (Sales Strategy) Definition
  • American Advertising Federation Definition
  • Aspect Ratio Definition
  • Back Door Selling Definition
  • Banner Advertising Definition
  • BANT Definition
  • Behavioral Targeting Definition
  • Benefit Segmentation Definition
  • Big Box Retailer Definition
  • Black Hat SEO Definition
  • Brand Awareness Definition
  • Brand Equity Definition
  • Brand Extension Definition
  • Brand Identity Definition
  • Brand Loyalty Definition
  • Brand Management Definition
  • Brand Potential Index Definition
  • Brand Recognition Definition
  • Brand Stacking Definition
  • Brokerage Fee Definition
  • Bundling Definition
  • Business to Business (B2B) Definition
  • Business to Consumer (B2C) Definition
  • Business to Government (B2G) Definition
  • Buying Power Index Definition
  • Canonical Tag Definition
  • Captive Pricing Definition
  • Caveat Emptor Definition
  • Channel Stuffing Definition
  • Chartered Market Analyst Definition
  • Chartered Market Technician Definition
  • Churn Rate Definition
  • Click Fraud Definition
  • Click Through Rate Definition
  • Cloaking (SEO) Explained
  • Closing Ratio Definition
  • Cold Calling Definition
  • Competition-Driven Pricing Definition
  • Consumer Theory Definition
  • Content Tags Definition & Explanation
  • Contextual Advertising Definition
  • Conversion Rate Opimization
  • Cost Per Acquisition Definition
  • Cost Per Click Definition
  • Cost Per Impression (CPM) Definition
  • Cross-Sell Definition
  • Customer Relationship Management Definition
  • DAGMAR Definition
  • Daily Active Users Definition
  • Data On-Boarding Definition
  • Disjunctive Model (Marketing Research) Definition
  • Domain Authority Definition
  • Doorway Page Definition
  • Drip Marketing Definition
  • Durable Goods Defined
  • Dutch Auction Definition & Explanation
  • End User Definition
  • Flesch Formula Definition
  • Grey Market Imports Definition
  • Growth Hacking Definition
  • Guerrilla Marketing Definition
  • Hard Sell Definition
  • Hierarchy of Effects Theory Definition
  • Influencer Marketing Definition
  • Infomercial Definition
  • Inside Sales Definition
  • Kano Analysis Definition
  • Landing Page Definition
  • Law of 29 Definition & Explanation
  • Line Sheet Definition
  • Link Building Definition
  • Long Tail Keywords Definition
  • Manufacturers Suggested Retail Price (MSRP) Definition
  • Markdown Definition
  • Market Leader Definition
  • Market Research Definition
  • Market Segmentation Definition
  • Market Segmentation Theory Definition
  • Market Share Definition
  • Marketing Plan
  • Media Effect Definition
  • Media Kit Definition
  • Mobile Marketing Definition
  • Multi-Level Marketing Definition
  • Native Advertising Definition
  • Net Promoter Score Definition
  • Network Marketing Definition
  • New to Market Definition
  • Offtake Agreement Definition
  • Organic Search Definition
  • Outbound Links Definition
  • Outside Sales Definition
  • Page Rank Definition
  • Paid Search Marketing Definition
  • Pay Per Click Definition
  • Penetration Pricing Definition
  • Perceived Value Definition
  • Point of Purchase Definition
  • Point of Sale Definition
  • Pop-Up Retail Definition
  • Positioning Statement Definition
  • Primary vs Secondary Market Definition
  • Product Placement Definition
  • Public Relations Definition
  • Push Notifications Definition
  • Qualified Lead (Sales & Marketing) Definition
  • Quality Score (Web Marketing) Definition
  • Rainmaker Definition
  • Relationship Management Definition
  • Retargeting Definition
  • Reverse Auction Definition
  • Sales Methodology Definition
  • Sales Mix Definition
  • Sealed Bid Auction Definition
  • Search Engine Definition
  • Search Engine Optimization (SEO) Definition
  • Search Engine Reputation Management Definition
  • Search Engine Results Page Definition
  • Search Terms Definition
  • Segment (Market or Business) Definition
  • Service Level Agreement Definition
  • Social Media Marketing Definition
  • Suggestive Selling Definition
  • Telemarketing Definition
  • Value Added Reseller Definition
  • Value Based Pricing Definition
  • Value-Based Pricing Definition
  • Vertical Market Definition
  • Viral Marketing Definition
  • Web Syndication Definition
  • White Hat SEO Definition
  • White Label Product Definition
  • Wholesaling Definition
  • Word of Mouth Marketing Definition

Marketing Plan

  • Outline for Marketing Plan
  • The Mission and Product/Service Statement
  • Situation Analysis
  • Target Market
  • Marketing Objectives and Goals
  • Marketing Strategy
  • 5 Ps Product
  • 5 Ps Price
  • 5 Ps Promotion
  • 5 Ps Placement
  • 5 Ps Packaging
  • 5 Ps People
  • 5 Ps Physical Environment
  • 5 Ps Process
  • Action Plan
  • Budget
  • Controls
  • Traditional Marketing Tools
  • Internet Search Marketing
  • Social Media Marketing

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