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Transmission Model (Communication) - Explained

What is the Transmission Model of Mass Communication?

Written by Jason Gordon

Updated at May 2nd, 2022

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Table of Contents

What is the Transmission Model?

What is the Transmission Model?

The Transmission Model of communication depicts communication as a linear, one-way process. The focus and importance is on the sender of the message. The receiver, who receives and decodes the message, is seen as an end-point in the communication process. 

Note: Modern communication theory puts far greater emphasis on the role of the receiver of the message. 

transmission model communication model mass communications

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