What is Commoditize?

Commoditize is the process by which products become inseparable from competing offerings over a particular period. In general, commoditized products in certain categories are usually the same (or very similar) – with price as the only distinguishing characteristic. Commoditization normally begins when goods and services offer separate characteristics that enable premium pricing. 

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• Organic Growth
• Diversification
• Concentration
• Integration or Combination (Horizontal and Vertical)
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• Horizontal Integration – Explained
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• Stability and Retrenchment Strategies
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• Niche Market Strategy
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