• Choose the right entity (LLC, S-Corp, C-Corp) and state of formation

• Ownership structure, cap table setup, and equity/roles alignment

• Operating agreement/bylaws guidance and decision-rights mapping

Compensation & Incentives

• Founder/partner compensation frameworks (salary, draws, profit share)

• Sales and team incentive plans, bonuses, and commission structures

• Option pools/phantom equity for key hires

Startup Finances

• 12–18 month financial model (revenue, expenses, hiring plan, cash runway)

• Pricing strategy and unit economics to protect margins

• Banking, bookkeeping, and reporting stack (what to track and how)

Deliverables

• Formation roadmap + ownership/compensation memo

• Customized financial model with assumptions you can update

• 90-day implementation checklist

Brand & Positioning

• Clear value proposition and brand voice guide

• Ideal customer profile (ICP) and messaging that converts

Website (Build or Upgrade)

• Modern, fast website with clear calls-to-action

• Conversion-ready structure (offers, forms, lead magnets)

• Analytics set-up to measure what matters

Google Business Profile & SEO

• Google Business Profile creation/optimization (photos, services, FAQs, posts)

• Local SEO foundations (NAP consistency, citations, reviews strategy)

• On-page SEO (site structure, internal links, metadata) + technical clean-up

Content Engine

• Editorial calendar (blogs, videos, FAQs, case studies)

• Thought-leadership outlines and interview-based drafting

• Repurposing workflow for email and social

Social Media Marketing

• Channel selection (where your audience actually is)

• Content pillars, posting cadence, and engagement playbook

• Optional paid boosts with simple, measurable campaigns

Deliverables

• 90-day Growth Plan with KPIs

• Optimized website pages + GBP overhaul

• Content calendar and reusable templates

Increasing operational and management efficiency and effectiveness is a contued goal of all businesses. Specific scenarios might include: creating operational plans for new lines of business; undertaking business projects; training existing and new managers on management efficiency and effectiveness; training employees at all levels on approaches to employee motivation. and Leadership.