by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
Marketing Section of the Business Plan Begin by understanding your market, then arrange the tools to reach that market. A marketing plan involves how you will make potential customers aware of your product or service. However, a marketing plan is more than simply...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
Master Checklist for Starting A VentureEntrepreneurship is more of a winding path than a stairwell. Nonetheless, the overall process tends to hold true between entrepreneurial ventures. Please use the checklist below to help guide you through the maze that is...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is a Startup? Entrepreneurship is one of the oldest, and often least understood, areas of business. As a professor of entrepreneurship, I am constantly looking for teaching points that commonly misunderstood by students. The first point that we cover in my course...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
I was recently talking with a colleague about the growth of entrepreneurship in the United States over the past 4 years. I asked if he ever considered being part of an entrepreneurial venture. As an experimental economist, he always has a methodical and insightful way...
