by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is a Product Life Cycle?Product life cycle measures the total lifespan of a product. It begins when a product is first conceived in the development stage and continues through when it first goes to market. Finally, it ends when the product is removed from the...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is a Small Business Investment Company (SBIC)?A small business investment company (SBIC) is a privately-owned investment company that offers provide equity, loans, or other debt investments for small businesses. SBICs are able to borrower money from the federal...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is Software As A Service (SaaS)?Software-as-a-Service (SaaS) simply describes a software licensing and distribution model that accommodates an external or a third-party provider host application and makes it accessible to internet users. SaaS is located on...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is a Razor and Blades Business Model?The Razor and Blades Business Model is the strategic positioning of one product as free or complimentary in order to boost the sales of the actual revenue generating product. It was first used by Gillette to increase sales of...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is a Loss Leader Strategy?It is a pricing strategy used by the retail stores to bring in customers in their store. In this strategy, they offer products or services at below market price to attract the customers with an assumption that once the customers are...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is Long Tail?Long tail refers to the outer edges of a statistical distribution. In strategy, it means focusing on a small number of specialized or niche goods – rather than focusing on mainstream or commoditized products that have a lower profit...
