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Unicorn (Company) – Explained

by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation

What is a Unicorn Company?A unicorn company is a term used to describe a privately-held, startup company with a valuation of $1 billion or more.

Synergy – Explained

by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation

What is Synergy?Synergy is a concept that says, “the whole is greater than the sum of its parts”. It is combining the effort and performance of two companies to accomplish more than the the combination of what each company could accomplish individually....

Time to Market – Explained

by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation

What is Time to Market (TTM)?Time to Market is the period of time from the conception of a product to its final production or availability for sale in the market.  Types of Time To Market  The primary goal of every company is to provide quality products for their...

Niche Market Strategy – Explained

by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation

What is a Niche Market Strategy?A niche market caters to the specialized needs of a select segment of the market. It offers products or services in an industry vertical that is oft neglected. The strategic advantage of establishing a niche market include: It...

Strategic Investor or Acquirer- Explained

by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation

What is a Strategic Investor?Individual investors or firms who invest with the goal of acquiring strategic advantages rather than simply financial returns are called Strategic Investors. For e.g., investing in a new product or idea to have more of a say in its later...

Strategic Analysis – Explained

by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation

What is Strategic Analysis?The term strategic analysis involves researching an organization and its daily activities to create a strategy. The strategic analysis process involves the following: Finding out and ascertaining information that coincides with the...
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