by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is a Values Statement?In addition to the mission and vision statements, companies will frequently create a values statement. This statement seeks to reinforce the core operating values of the company. Values statements are generally used when the company has a...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is Coopetition?Coopetition is a strategy in business in which competition and cooperation are combined in a way that harnesses the benefits of each. Specifically, coopetition is when two companies that are known to be competitors collaborate with each other with...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is the Diffusion Of Innovations Theory?The diffusion of innovations theory is a theory that seeks to explain the rate (speed) at which new information and technology spread throughout a given population or society. Different populations and societies adopt new...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is an Asset Acquisition Strategy?An asset acquisition strategy seeks to achieve growth or expansion through the purchase of other companies or their assets. This is an inorganic growth strategy. Related Topics Organizational Strategies Growth-Based (Expansion)...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is Click and Mortar Model?Click and mortar, otherwise called click and bricks, is a business model that combines both online and offline channels for business operations. This model takes advantage of the trend toward online shopping. This model is advantageous...
by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation
What is Contestable Market Theory? Contestable market theory is an economic concept that states that companies which have few rivals behave in a competitive manner because the market entry conditions are weak and allow for potential new entrants. The contestable...
